Helping position Bloomreach as the market-leading commerce experience platform

Creating the first-ever truly integrated product and customer data platform.

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Sector Technology
Sub-sector Data
Location United Kingdom


Bloomreach is the leader in commerce experience, powering the brands representing 25 per cent of US and UK e-commerce. 

Its digital experience platform was built specifically for B2B and B2C commerce businesses. Exponea is the world leading Customer Data and Experience Platform (CDXP) enabling e-commerce marketers to ‘win and keep’ their customers.

Sixth Street is a global investment firm with over $50 billion in global assets under management and committed capital.


To fuel the ongoing growth of its digital commerce platform and support the acquisition of Exponea, Bloomreach announced an investment of $US150 million from Sixth Street Growth.

Macquarie Capital acted as exclusive financial adviser, bringing specialist capabilities and knowledge of the software sector for a successful transaction.


The Principal Finance team has 40+ years of technology experience

Advised on $20b+ of transactions


Creating the first integrated product and customer data platform

combining Bloomreach’s market-leading e-commerce search and content services with Exponea’s best-in-class customer data platform and marketing automation.

Ensuring customers can securely access powerful data

with Exponea’s leadership in consumer data, privacy, and security.

Positioning Bloomreach to be the market-leading commerce experience platform

in a multi-billion-dollar market that is expanding quickly.

The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion-dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”

Raj De Datta, CEO of Bloomreach

Sixth Street’s investment enabled Bloomreach to make a highly strategic acquisition, thereby establishing itself as the only truly commerce-focused, end-to-end, digital experience platform at scale.”

Anand Subramanian, Managing Director at Macquarie Capital Principal Finance

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