Macquarie Bank doubles down on mortgage brokers to help Australians navigate the home loan market

Macquarie Bank is doubling on its support for the broker industry in a new nationwide advertising campaign encouraging Australians to speak to a mortgage broker.  

Macquarie’s ‘Built for brokers, loved by customers’ campaign will be featured on billboards in major capital cities across Australia from today and encourages homebuyers and homeowners to speak to one of the country’s more than 22,000 mortgage brokers about a Macquarie home loan.¹ With interest rates falling, Macquarie believes customers entering the market for the first time or refinancing their existing home loan could stand to benefit by using a mortgage broker.

Ben Perham, Head of Personal Banking at Macquarie Bank, said: “Brokers are the lifeblood of Australia’s mortgage industry, helping to drive competition and enhance choice for households as they make one of the biggest financial decisions of their life. By helping customers independently compare the offerings of all banks, we think brokers can and should continue to play a central role in helping Australians navigate the mortgage market. That’s why we’re encouraging households to speak to a mortgage broker and ask them about a home loan with Macquarie.”

Brokers are essential to the home loan market, with 75% of all new Australian home loans now arranged by brokers.¹ Mortgage brokers have a duty to act in the best interests of their customers, helping to find the best deal and package of benefits that meet their individual circumstances.

Macquarie has grown to become Australia’s fifth largest household lender² by expanding its share of loans generated by the growing broker industry. Around 95% of all Macquarie home loans are originated by brokers, with the bank continuing to invest heavily in dedicated support and technology for mortgage brokers and their customers.

Perham added: “Our platform has been built for brokers so they can confidently deliver better outcomes. Our strategy is focused on empowering brokers so they can deliver the best possible experiences. We want the industry to continue to grow and are providing the tools needed so brokers can make buying a home seamless and efficient for borrowers.”

Macquarie’s technology investment has unlocked one of the fastest turnaround times in the industry, with some applications submitted by brokers processed in as fast as 30 minutes. Brokers can securely track applications in real-time while efficiently managing information requests in one place using Macquarie’s dedicated broker portal. Its expert Australian-based assessment team provides brokers with free upfront valuations and access to the same serviceability calculator Macquarie’s credit team uses to help ensure customers can make informed decisions when buying a home.

Macquarie is one of the fastest growing household lenders in Australia, with competitive rates, low fees and flexible loan options helping the bank to secure a 19% share of total home loan market growth over the past 12 months.²

1. The Value of Mortgage and Finance Broking 2025 Report, Mortgage Finance Association of Australia
2. Monthly Authorised Deposit-taking Institution Statistics, Australian Prudential Regulation Authority