Infrastructure
Sector | Infrastructure |
Sub-sector | Transport |
Location | United Kingdom |
The lasting popularity of such early service areas, combined with an ever-growing number of people travelling on the expanded motorway network, has seen around 100 other areas established in the decades since.4 Just under a third of these, including the iconic Watford Gap, are now owned and operated by Roadchef.
Across its 30 locations, Roadchef provides dining, retail and accommodation options alongside traditional service station facilities. Its focus on customer needs and pursuit of innovation has helped it to become the third largest operator in the market, serving more than 52 million people each year.5
Roadchef’s service areas are now a destination of choice for motorists seeking to recharge, refuel and relax. However, with consumer expectations changing rapidly and all new vehicles sold in the UK expected to be zero emissions by 2035,6 Macquarie recognised Roadchef had an opportunity to transform its offering and grow by helping to accelerate the adoption of electric vehicles.
Upon investing in the business, Macquarie set out its ambition for the operator to secure a leadership role by helping shape the roll out of fast-charging infrastructure for electric vehicles across Britain. Macquarie also backed increased investment across Roadchef’s estate, supporting the development of new locations, facility upgrades and expanded partnerships with leading brands.
To achieve these goals, Macquarie recognised Roadchef would have to increase the capacity and accessibility of its electric vehicle charging points. The development of high-powered charging hubs, building on Roadchef’s existing medium-powered charging infrastructure, would be central to reducing wait times for motorists and supporting the accelerated adoption of electric vehicles.
With motorists expected to spend more time at motorway service area as the shift to electric vehicles accelerates, Macquarie believed Roadchef and its growing customer base would benefit if it continued to evolve its offering. This would involve upgrading its existing facilities and improving the customer experience by securing new and expanded partnerships with Britain’s leading retail, restaurant and hotel brands.
With an established reputation and high-quality offering, Macquarie recognised Roadchef could also invest to develop new locations across Britain.
Outcome
In partnership with GRIDSERVE, Roadchef will have delivered six new charging hubs providing access to multiple 350kW ultra-rapid chargers at 28 out of 30 locations by 2026. This state-of-the-art infrastructure fully charges electric vehicles in 15 minutes using 100 per cent net zero carbon energy across 29 sites.7 Roadchef now has more than 70 high-power, 40 medium power and 24 standalone AC chargers across its 30 sites.7
With Macquarie’s support, Roadchef has increased investment to refresh select locations and develop its customer offering. It has developed existing relationships with leading brands including McDonald’s, Costa, Leon and WH Smith while progressing new partnerships with the likes of Coco di Mama and Super 8 by Wyndham Hotels and Resorts. These partnerships make leading brands more readily available to motorists while they are on the road, enhancing both choice and convenience when travelling across Britain.
Beyond expanding its dining and retail options, Roadchef has plans to further develop its accommodation facilities by doubling up on Super 8 Hotels to allow for customers to relax, recharge their EVs and rest. Its customers will continue to benefit from free Wi-Fi, loyalty schemes and accommodation located across its sites, ensuring Roadchef’s service areas have something to offer everyone on the road. Macquarie is also supporting Roadchef as it explores the viability of new locations, including its plans for a next generation service area on the A1(M) motorway at Selby.
locations
customers each year
increase in high power electric vehicle chargers
customer choice and convenience
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