Next generation AI is revolutionising organisational processes and creative ideation

25 January 2023

From generating copy for social media posts to enterprise use cases, artificial intelligence (AI) and machine learning (ML) have become the largest enablers for technological advancements in organisational processes and creative ideation. The emergence of generative AI, capable of creating novel content rather than simply analysing or processing existing data, has resulted in a new wave of innovation and renewed interest in the sector. Many industry experts are pointing to the technology’s realisable value and ability to enable top-line growth opportunities for enterprises and investors alike.

Advancements in AI are expected to benefit investors and enterprises across a diverse range of technical and creative fields

The positive outlook for investors in the AI sector

The strong flow of early-stage funding and R&D initiatives into the commercial applications of generative AI from investors and large tech players indicate a positive outlook for the sector, with an estimated $US1.4 billion of capital raised in 20221 despite a challenging fund-raising environment in private capital markets. Most of that funding activity has occurred at the venture capital level as investors recognise opportunities to take stakes in companies that they see as market disruptors with the potential to make a global impact as the sector expands. Macquarie Capital Venture Capital Group’s recent equity investment in D-ID, a generative AI company which uses patented deep learning technology to create digital humans for large enterprises and elevate customer experience and engagement, is representative of this.

Key players in the tech industry, including Adobe, Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, Salesforce, Spotify and UiPath, are driving the commercialisation of these advancements in AI via their own R&D initiatives. Product offerings and capabilities include image and video editing and creation, voice simulation, 3D object and scene generation, code development, conversational workflow, music composition and drug discovery.

Sam Shah, Global Head of Software & Services and Co-Head of Macquarie Capital Americas, says that many of these large tech consolidators will look to complement R&D initiatives and expand their core competencies by seeking out strategic M&A opportunities. These are likely to be abundant as strategic acquirers look to bring the field’s top talent and mission-critical solutions in-house. Macquarie Capital has expanded its M&A coverage to include AI and ML, bringing software and technology expertise to the rapidly growing sector.

Meanwhile, venture and early-stage growth companies will look for investors that can provide capital and resources to further develop their technologies and offer access to a larger platform for product distribution. Investors will look to deploy capital into companies that offer enterprise-ready, end-to-end AI solutions within their respective sectors. Companies that have already been particularly successful in early funding rounds are developing production-ready AI and Machine Learning Operations (MLOps) tools. We have already started to see this play out in the market, with companies like Atomwise, a tech-based pharmaceutical company, leveraging AI to optimise small molecule drug discovery, and, an AI-fueled digital content generator, raising $US120 million and $US140 million in their latest funding rounds, respectively. “In such a nascent space, these companies are defining and shaping the next generation of AI and are representative of some of the cutting-edge solutions this new phase will bring to market over the next three to five years,” Shah says.

Emerging AI technology companies

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Arize AI Observability platform that provides production ML analytics and workflows to detect model and data issues
Atomwise Creator of an AI-based biotechnology engine that aids in small molecule drug discovery
D-ID Leverages generative AI to create photorealistic videos by combining images with text
Forethought Generative AI platform that automates the entire customer support lifecycle
Gretel Offers a complete end-to-end platform that synthesises, labels, classifies and protects data
Inworld Creator of an AI-based platform that allows users to create immersive virtual experiences Offers an AI-based tool that writes original marketing content 
Mostly AI Offers a tool to synthetically generate data for the banking, insurance and telecommunications sectors Developer of an AI-based content creation and management system Developer of an open AI-based text-to-image generator 

Conversely, late-stage or pre-IPO AI companies will likely wait for more favourable macroeconomic conditions before tapping the public equities market. While the broad range of industries that pre-IPO players operate in will dictate the level and volatility of share price movement, companies with a strong technological edge, proven ability to cut costs and deliver top-line growth should earn premium trading multiples compared to peers in their respective primary categories. Companies like Scale AI, which provides software to product synthetic data, and Sparkcognition, a security-focused AI software solution provider, are companies we expect to be successful here. Both are critical expansion points in their lifecycles as their enterprise-ready AI solutions have gained traction with tech-focused and data-centric customers and are ready to leverage public funding to propel their growth.

IPO watchlist

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Bullfrog AI Clinical-phase biotechnology company that uses ML for predictive analytics in drug development strategy
Dataiku Provides an end-to-end enterprise AI platform for businesses at scale 
DataRobot Offers an enterprise AI cloud that automates the delivery of AI to production for any business Offers an open-source machine learning automation platform intended to democratise artificial intelligence 
Hive Offers a cloud-based platform that streamlines the process of building custom business AI models
Scale AI Provides a suite of data-centric, end-to-end solutions to manage the ML lifecycle
Spark Cognition Delivers enterprise AI solutions that process, predict, and prevent cyberattacks

AI and ML’s potential to drive change and innovation within enterprises

As the sector continues to expand, commercial applications of generative AI could bring immense value to a diverse range of fields that require vast amounts of testing data to gain insights into their models, such as insurance, security and fraud protection, robotics and advanced driver-assistance systems (ADAS) & autonomous vehicles. Replacing traditional data collection methods with synthetic data generation is enabling companies to comprehensively test and train their models more efficiently and cost-effectively, benefiting both enterprises and consumers. “We are already seeing this play out in the insurance industry, where leveraging generative AI to process claims is expected to save auto, property, life and health insurance providers almost $US1.3 billion by 20232 while increased accuracy and efficiency simultaneously improves customer satisfaction,” Shah adds.

In addition to its value-add to existing business models, generative AI could give rise to a new ecosystem of AI-based professional service providers or specialised consultancies, particularly in creative fields like marketing. Generative models capable of producing original written content, such as emails, social media posts and thought leadership articles, could help organisations create and refine their output in accordance with their specific business needs. The emergence of generative design, which uses AI to autonomously create optimal design solutions, will also bring value to fields that require both creative and technical expertise, such as architecture, engineering and construction.

Innovations stemming from generative AI have proven to be investable and capable of providing meaningful workflow solutions for enterprises as well as creating new business models. As the market continues to grasp the potential impact of generative AI, Shah expects to see exponential growth and considerable benefits to enterprises and investors alike. “The AI sector is exploding with new players that are finding innovative ways to take advanced AI to the next level. We expect growth to continue as new research is coming to light everyday about the endless possibilities of the technology.”

  1. PitchBook Data, Inc. (report generated January 11, 2023)

  2. “Powering Insurance with AI,” KMPG

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