Technology and services
Investing in a leading provider of cloud-based software and integrated payments for local governments
Macquarie Capital invested in PayIt to accelerate growth and support its business with future M&A
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| Sector | Technology and services |
| Sub-sector | Government and public sector |
| Location | Americas |
Opportunity
PayIt is a customer experience and payments platform for state and local governments across North America.
Founded in 2013, PayIt allows governments to digitise critical public services, improve efficiency and revenue collections, and enhance citizen engagement.
Finance, IT and operational leaders across the public sector leverage PayIt’s technology for a wide range of services, including:
Driver and motor vehicle services
Property tax collections
Utility payments
Licensing and permitting
Tolling and ticketing
Based in Kansas City, Missouri, PayIt’s digital services currently serve 150+ million residents.1
As the public sector continues to embrace cloud-native solutions, PayIt is at the forefront of that evolution, working closely with state and local government agencies to take the friction out of residents’ transactions. Through its integrated customer experience platform, agency partners can collect revenue faster while improving efficiency, giving customers a smooth digital experience in the process.
Approach
With a track record of investing in innovative, citizen-engaging companies across the government technology (GovTech) and public services sectors, Macquarie Capital’s Growth & Technology team invested in PayIt in 2022.
The investment was targeted toward continued growth and ongoing product innovation, with a focus on:
- Identifying new use cases: extending PayIt’s product suite to cover new opportunities and un-vended markets
- Monetization of existing platforms: helping PayIt monetize its existing data and analytics platform beyond just payments
- Inorganic growth strategy: identifying M&A opportunities for potential accretive market consolidation and business growth
The team leveraged its extensive relationships and expertise across government technology and payments to identify and accelerate new market penetration and developed an M&A pipeline for market expansion.
Outcome
In June 2023, PayIt acquired Sovereign Sportsman Solutions (S3), adding new verticals to its platform.
The acquisition adds a broad suite of outdoor recreation solutions to PayIt’s high-growth offerings in property tax, DMV, courts, and more.
S3 provides solutions for state and conservation agencies to engage outdoor enthusiasts at scale, including licensing and permitting solutions for hunting and fishing, recreational vehicles, boats, event management and speciality permits.
Combining PayIt and S3 paves the way to a shared vision of a more unified resident experience across jurisdictions and agencies.
- PayIt, https://payitgov.com, (As at 31 August 2026)
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