Its digital experience platform was built specifically for B2B and B2C commerce businesses. Exponea is the world leading Customer Data and Experience Platform (CDXP) enabling e-commerce marketers to ‘win and keep’ their customers.
Sixth Street is a global investment firm with over $50 billion in global assets under management and committed capital.
Macquarie Capital acted as exclusive financial adviser, bringing specialist capabilities and knowledge of the software sector for a successful transaction.
The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion-dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”
Raj De Datta, CEO of Bloomreach
Sixth Street’s investment enabled Bloomreach to make a highly strategic acquisition, thereby establishing itself as the only truly commerce-focused, end-to-end, digital experience platform at scale.”
Anand Subramanian, Managing Director at Macquarie Capital Principal Finance