Technology
Preparing Skroutz for its next phase of growth
Delivering a highly successful outcome to Skroutz and its shareholders.
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| Sector | Technology |
| Sub-sector | Retail |
| Location | Greece |
Opportunity
Skroutz S.A. was founded in 2005 and is one of Greece’s most recognised digital brands as a leading online shopping comparison and marketplace platform.
It attracts over 8.5 million unique visits per month and connects buyers with more than 4,500 merchants and 10 million products. It is the fourth most visited site in Greece behind Google, Facebook, and YouTube, with ambitious growth plans and a mission to play a leading role abroad.
Approach
Macquarie Capital acted as sell-side financial adviser to Skroutz on the sale of a strategic minority stake in the business to CVC Capital Partners.
As a strategic minority investor, CVC will be a value-adding partner in supporting the founders’ vision and Skroutz’s next phase of growth.
The transaction further builds on CVC’s investment track record in Greece and reinforces our digital credentials.
Outcome
Skroutz marks Macquarie Capital’s inaugural sell-side execution in Greece.
Leveraged Macquarie Capital’s network
to engage with financial quasi-strategic buyers across the UK, Central and Eastern Europe and US.
Applied deep online sector expertise
to highlight the salient points of the investment thesis and best position Skroutz’s differentiated business model with potential bidders.
Developed a tailored process design
involving significant pre-education and regular marketing touchpoints over 12 months, to reflect both the fast-evolving nature of the business and Greek macro recovery.
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