Towards universal drinking water
Friesen believes SOURCE could help address some pressing economic and environmental issues around the world.
He points to increasingly urbanized societies turning to bottled water out of concerns about the communal water supply, which has seen worldwide bottled water consumption almost double over the past 10 years to an estimated 391 billion litres in 2017.
“As the world’s middle class grows, more and more people are becoming reliant on bottled water, which is creating a waste problem,” he says.
With Zero Mass Water's SOURCE technology, one $US2,000 Hydropanel can deliver around five litres of water a day direct to a home or office drinking supply – enough to displace more than 50,000 plastic bottles of water over 15 years. This significantly reduces waste in two ways, by eliminating the use of plastic water bottles as well as the carbon use related to their transportation.
SOURCE also provides a cost-effective method for addressing the chronic water shortage affecting the agriculture sector around the world.
“We already use the water supplied from SOURCE at our offices to maintain a 25-metre vertical farm that grows lettuce and microgreens in the middle of the Arizona desert,” Friesen says.
He believes universal access to drinking water is achievable.
“Access to water is a basic human right,” he says. “We want to be in a position to provide clean drinking water for every person, in every place on the planet.”
Zero Mass Water is a participating company of the Macquarie Capital Venture Studio with R/GA (“Studio”). Disruptive technologies are a focus of the Studio: a platform designed to promote innovations in InfraTech. The Studio collaborates with companies that have the potential to accelerate industries including utilities, transportation and environmental services. For more information or to apply, visit www.macquarie.com/mcvs.