Balancing personalisation with privacy - are they at odds?

2022 Macquarie Technology Summit related insight

4 July 2022

This session explores why the balance of de-identification and personalisation remains a hotly debated topic by businesses, consumers, and regulators. A balance that, if we get right, presents endless possibilities: innovative uses of data and a rich data driven economy for the benefit of all. But, if we get it wrong, gives rise to and entrenches systemic breaches of privacy and stymies innovation. This session's speakers shed light on and demystify these issues and present some possible solutions for a way forward.


Anna Johnston, Founder and Principal, Salinger Privacy

Samantha Yorke, Government Affairs and Public Policy, Google Australia

Olga Ganopolsky, General Counsel - Privacy and Data, Macquarie Group

More insights from the Summit

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2022 Macquarie Technology Summit

Embracing the transformative potential of technology, for a better future

The Macquarie Technology Summit once again brought together global leaders driving technological change across multiple aspects of business and community.