6 May 2021
COVID-19 has indelibly shaped the way we connect and consume, and in doing so has accelerated the digitisation trend by many years.
And it’s the companies pushing this evolution further forward that are poised to be the winners in the high-stakes era of what Brian Solis would call ‘Digital Darwinism’: when consumer behaviour, society and technology evolve faster than some companies' ability to adapt.
The disruption being caused by a complete halt to immigration, decentralising cities, rural migration, remote working, online learning, at-home shopping and the mass move to ‘doing it online by default’ has proliferated opportunities for new disruptive technologies. But it is also leaving behind the laggards by making it harder to catch up.
1. Spend back to pre-COVID levels – except in Victoria, illion and AlphaBeta, July 21, 2020, www.illion.com.au.
2. The 2020 McKinsey Global Payments Report, 1 October, 2020, McKinsey & Company, www.mckinsey.com.
3. Survey: Australian consumer sentiment during the coronavirus crisis, 17 September, 2020, McKinsey & Company, www.mckinsey.com.
4. Ipsos heavyweight third quarter research report on third-party mobile payment users, 17 January 2020, Ipsos, www.ipsos.com.
5. Hyperscale clouds dominate as IaaS spending set to exceed $1 billion in 2020, 25 June 2020, Telsyte, www.telsyte.com.au.
6. Digital workplaces take off as technology investment spared from soft economy, 29 July 2020, Telsyte, www.telsyte.com.au.
7. Data Centers - Tomorrow’s infrastructure…today, 13 November 2020, Macquarie Research, www.macquarieinsights.com.