As one of the pioneers in the private television program production industry in China, the company has delivered popular television shows for over 20 years and enjoyed a strong reputation, with all productions during 2017-2019 ranking no. 1 in viewer ratings in China when first aired1 . Cathay Media also operates the Nanjing Media College, formerly known as Communication University of China, Nanjing, which was ranked first in media & arts independent colleges in China throughout 2016-20202.
In 2020, Cathay Media was seeking listing status on the Hong Kong Stock Exchange (HKEX) and additional investment to support their fast-business growth and expansion.
In demonstrating our global marketing effectiveness, we led four rounds of non-deal roadshows (covering over 200 investors globally) and three rounds of reverse roadshows, allowing sufficient time for fundamental investors to build conviction towards Cathay Media.
We facilitated the process of introducing reputable cornerstone investors and helped Cathay Media create a unique and attractive equity story that led to the conversion of four cornerstone investors (Orchid Asia, Snow Lake Funds, Foresight Orient Funds and Oceanic with the total investment of $US72.5 million) and strong anchor demand from high quality institutional investors.