18 June 2021
In 2005, fifty years after it brought its hallmark make-believe escapism a little closer to reality by opening its first theme park, The Walt Disney Company became a forerunner among multinational media and entertainment companies when it launched an online virtual replica.
VMK – Virtual Magic Kingdom – allowed users to explore the central attractions of its flagship California park without having to leave home. They could connect with Disney fans from around the world and take part in online games that were printed out and exchanged in its parks for unique codes. When entered online, these codes gave the user access to rare prizes.1
The Macquarie Technology Summit once again brought together global leaders driving technological change across multiple aspects of business and community.