Disrupting online shopping with grocery deliveries in minutes

Macquarie Capital Principal Finance has participated in the Series C primary fundraising of Gorillas Technologies GmbH (“Gorillas”), one of the European market leaders in instant on-demand grocery delivery. 

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Sector Technology
Sub-sector Delivery 
Location Germany


The global food and grocery sector is ripe for disruption as one of the few remaining offline retail sectors.

It has seen accelerated changes due to the effects of COVID-19, which has created a paradigm shift in consumer behaviour. Consumers are increasingly looking for instant gratification of their grocery needs, in contrast to the inefficiencies of the traditional offline grocery shopping experience.

According to McKinsey1, online grocery channels grew 55 per cent on average across Europe during the pandemic. GlobalData2 expects that the online food and grocery market to grow significantly at 20% compound annual growth rate (CAGR) from 2021 to 2023. On top of which, the whole food and grocery market is forecast to grow at a CAGR of 5 per cent over the same period.

Founded in May 2020, Gorillas is one of the leading European platforms for instant on-demand grocery delivery. It is redefining 'quick-commerce' – the promise of delivering everything fast and affordably– by making deliveries within minutes at retail prices, utlising hyper-local warehouses. In just over a year of inception, Gorillas has successfully expanded its 2,000 SKUs to 60+ cities across 9 countries while operating 200+ warehouses and employing 14,000 people. It delivered more than 10 million orders in 20213.

Gorillas’ mission is to create a world where people have immediate access to their needs, and in doing so, to shape new grocery consumer behaviour. It is backed by a group of marquee strategic and institutional investors including Delivery Hero, Coatue Management, DST Global and Tencent. Notably, Tencent has backed other successful online grocery delivery platforms in China, such as Miss Fresh. 


​With its extensive track record supporting companies and entrepreneurs globally, Macquarie Capital Principal Finance has participated in the Series C primary fundraising of Gorillas.

The investment was made via a Macquarie-managed entity.


Following rapid international growth, Gorillas will enter the next phase of its development.

The company aims to build a scalable and robust business infrastructure while tapping into future growth opportunities in new markets.       

The capital raised will allow Gorillas to bolster its footprint in existing markets, while investing more deeply in its operations, people, technology, marketing and finance infrastructures. These investments are critical for Gorillas to continuously deliver excellent customer experience. 

$US1 billion4

In Series C funding


Cities across 9 countries

10 million

Orders in 2021

Gorillas is a pioneer in Europe’s rapidly growing on demand delivery sector, where consumers are demanding alternatives to traditional retail practices. 'Quick commerce' grocery solutions may impact how we fulfil our grocery shopping needs in a similar way to the disruption brought by e-commerce to traditional brick and mortar retail.”

Colin Wu
Head of Technology Capital, Macquarie Capital Principal Finance

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