Brandwatch is a global leader in digital consumer intelligence and social media listening and a long-term client of Macquarie Capital. It works with thousands of brands, using the latest in artificial intelligence to derive meaning from the voices of the billions of people using social media.
Cision is a market leader in news distribution, monitoring and analysis, and social media management, with a network of over 1.1 billion influencers and over 75,000 customers.
The opportunity for Cision to acquire Brandwatch would allow its public relations (PR), marketing, social, and customer care teams to fully incorporate the real-time insights available into consumer-led strategies.
This strategic move combines two leaders in their respective industries and brings customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement.
“We have always built Brandwatch with ambition. That was recognised by Forrester who recently named us as a leader in our space. Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact. We are excited to join Abel and the Cision team to supercharge our work and bring even more value to our customers.”
Giles Palmer - Brandwatch Founder and CEO