Balancing personalisation with privacy - are they at odds?

4 July 2022

This session explores why the balance of de-identification and personalisation remains a hotly debated topic by businesses, consumers, and regulators. A balance that, if we get right, presents endless possibilities: innovative uses of data and a rich data driven economy for the benefit of all. But, if we get it wrong, gives rise to and entrenches systemic breaches of privacy and stymies innovation. This session's speakers shed light on and demystify these issues and present some possible solutions for a way forward.