Technology and services

Supporting the strategic growth of a pioneer in K-12 student transportation software

Macquarie Capital served as an exclusive financial advisor to Edulog on its strategic growth investment from Serent Capital

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Sector	Technology and services
Sub-sector	EdTech
Location	Americas

Opportunity

Edulog, an established leader in K-12 student transportation technology, has served thousands of school districts across the United States and Canada for nearly five decades.

Headquartered in Missoula, Montana, Edulog introduced one of North America’s first algorithmic bus routing systems and has continued to lead the market with innovative software solutions that enhance student safety, improve operational efficiency and reduce transportation costs.¹ Edulog’s modern, cloud-native Athena platform provides routing optimisation, GPS tracking, parent and driver portals, and advanced analytics, helping school districts maximise resources and reinvest savings into the classroom. From this, Edulog sought a strategic partner to accelerate its growth, expand its market reach and further advance its technology platform.

Approach

Macquarie Capital leveraged its deep expertise in the education and transportation software sector and strong track record advising founder-led businesses to serve as Edulog’s exclusive financial advisor in securing a strategic growth investment from Serent Capital, a private equity firm focused on B2B software as a service (SaaS) and technology companies.

Macquarie Capital advised Edulog on articulating its value proposition, structuring the investment and securing a partner with experience in education and who are aligned with Edulog’s mission and long-term vision. Partnering with Serent Capital would empower Edulog to accelerate the development of its Athena platform, and to deliver planned enhancements including expanded optimisation capabilities, improved user dashboards, parent engagement features and new tools for drivers.

Outcome

Supported by Macquarie Capital’s strategic advisory and deep-rooted relationships across the EdTech sector, Edulog secured growth investment from Serent Capital, enabling it to advance its technology and expand its market presence.

This transaction provides Edulog with the resources to scale its operations and introduce enhanced features for school districts, parents and drivers. With these capabilities, Edulog can deliver greater efficiency and safety in student transportation, supporting more districts and families across North America.

1. 'Edulog Receives Strategic Growth Investment from Serent Capital to Advance K-12 Transportation Technology' Business Wire, October 2025, https://www.businesswire.com/news/

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Macquarie Capital

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