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02 October 2009
LONDON — Macquarie has today launched a new business initiative, Veracity Asset Transformation Service (Veracity), aimed at supporting advisers wanting to transition their business to a more client-centric service model and adopt the desired outcomes of the Retail Distribution Review (RDR). The business will be headed by John Baxter, who joined Macquarie in March this year, having previously led the TRUE Financial Planning and MLP (UK) planning businesses.
Veracity is an end-to-end service that works with advisers to redefine their client proposition, provide a detailed review of legacy assets, adopt new model portfolios and deal with the pile of paperwork the transition creates. Veracity supports adviser firms by working on and in the business during this important transition period, making it a truly unique offering.
Mr Baxter commented that ‘Many adviser firms are telling us that while they embrace the RDR principles, they don’t have the detailed know-how and resources to accomplish the transition successfully, especially without impacting on their profitability. Veracity supports advisers to make the transition to the new business model, creating a more sustainable and valuable business that is better placed to deliver quality, ongoing advice to clients.’
John Baxter, and Head of Operations, Tim Crew, have considerable experience in supporting planners to transition their business to new models, having undertaken significant business transition projects for numerous firms over the last ten years.
This initiative is consistent with Macquarie’s long-held commitment to professional financial advice for clients, together with its plans to broaden its wealth management services and support planners to best serve their clients while growing stronger businesses.
For further information, please contact:
Gavin Winbanks
Corporate Communications
Macquarie Group
Tel: +44 20 3037 5944
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